Taste The Joy Of Dagashi

Taste The Joy Of Dagashi
Dagashi treats are loved all over Japan for being affordable, fun, and totally nostalgic.

Fun In Every Bite
One of the best things about dagashi is that it’s never boring! You'll get to try chocolates shaped like soccer balls, gold coins, and sometimes even your favorite characters. Wiggle and jiggle a konnyaku jelly stick, or whistle through the hole of a fue ramune.
Some dagashi are even designed for playing pretend! Candy cigarettes let you act like a grown-up with a puff of sugar “smoke,” while Namaikee Beer fizzes into a bubbly, non-alcoholic drink that looks just like real beer. They’re silly and perfectly capture the playful vibe of dagashi!

Snack Like A Kid In Japan!
Kids in Japan have been enjoying dagashi for years, and now it’s your turn! Treat yourself to star-shaped, colorful konpeito candies or chewy kinako-bo roasted in soybean flour. For a refreshing treat on hot days, a chilled anzu-bo is perfect.
These traditional snacks bring a taste of Japan’s history and dagashi culture right to your fingertips. Opening the box is like stepping into a dagashiya or traditional Japanese candy shop right after school!
Did you know?

Did you know?
Some dagashi brands have become iconic snacks in Japan, and one of those is Oyatsu’s Baby Star Ramen! What started as leftover ramen noodles turned into a crunchy snack, and it became an instant hit! Today, Baby Star Ramen is a must-try dagashi treat when you’re craving a tasty noodle snack that doesn’t need cooking.